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Written by Pete Fehrenbach   
Friday, 10 February 2012 08:59

Bigwig Bowl: The Super Bowl long ago ceased being a Lunch Pail Joe event. Nowadays, most of the game’s astonishingly expensive tickets are snapped up by corporate chiefs, VIPs and other jet-setters.

One interesting upshot of this trend is that airports around Indianapolis were overwhelmed by private jet traffic last weekend.


The NFL’s bosses may have to rethink their future siting strategy for the ultimate big game. Like any for-profit event, the Super Bowl has to meet the needs of its market in order to succeed. If the fly-in trend continues, the NFL may have to consider ruling out midsize markets that don’t have the air traffic handling capabilities of a Dallas or a Los Angeles or an Atlanta.


Risky Nonbusiness: The death of Micron Technology CEO Steve Appleton in a plane crash last week is a sobering reminder that some executives who succeed by taking risks in running their businesses also enjoy engaging in thrill-seeking, dangerous pursuits in their private lives. Appleton died Feb. 3 when an experimental, high-speed plane he was piloting crashed in Boise, Idaho.


Flying small aircraft is among business executives’ most common high-risk activities, according to the above-linked story, which cites a study analyzing statistical links between corporate and personal risk-taking.


Fortune’s Freshest Face: Facebook’s announcement that it is taking its act public has renewed the debate about the value of experience and discipline versus youthful creativity in the C-suite.


Mark Zuckerberg, CEO of the social networking powerhouse, is 27 years old. Twenty-seven: that’s not a typo. When Facebook goes public, Zuckerberg will become the youngest chief executive at a Fortune 1000 company.


Zuckerberg’s rise to the top of the social media universe hasn’t been entirely smooth. He has ruffled some feathers along the way. Facebook’s move into the public realm will push him to a new level of visibility, responsibility and pressure. It will be fascinating to watch the process, to see what the young CEO has learned in his eight years at the helm of Facebook.


PETE FEHRENBACH is a senior associate editor with Smart Business Magazine. He is responsible for the magazine’s Atlanta and Dallas editions. You can reach him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Last Updated on Friday, 10 February 2012 15:26

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