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Four steps to using social media to promote your small business PDF Print E-mail
Written by Ken Kraft   
Friday, 07 March 2014 14:41

 

The days of relying on a website as the only way to generate leads are long gone – try about eight years ago. The reality is that small businesses can’t afford to think “small” when it comes to promoting their goods and services. If you aren’t properly utilizing social media to connect with customers and prospects by now, you aren’t taking advantage of one of the most important brand awareness channels available today.

Last Updated on Friday, 07 March 2014 14:45
 
Five ways to make the co-CEO structure work PDF Print E-mail
Written by Jamie Pennington and Sarah Crossman Sullivan   
Thursday, 06 March 2014 13:43

Being co-CEOs of SeeItFit.com makes our company unique. Being two women running a social media technology company makes our company even more unique. We are often asked about our co-CEO relationship because there have been so many examples of this management structure not working, i.e. Blackberry.

Questions that arise: “Aren’t there power struggles?” No. “Aren’t there disagreements?” Rarely. “Ultimately someone has to be in charge, so who has the final say?” We do.

Last Updated on Thursday, 06 March 2014 19:38
 
Seven keys to executing a successful business rebrand PDF Print E-mail
Written by Steve Blue   
Wednesday, 05 March 2014 15:06

 

No matter your reason for rebranding your company or product, one thing is certain: execute it poorly and the business can suffer.

 

Here are my seven key tips for effective rebranding:

Last Updated on Wednesday, 05 March 2014 15:09
 
The biggest time wasters for CEOs PDF Print E-mail
Written by Jim Alampi   
Tuesday, 04 March 2014 14:18

I constantly hear from executives that they have way too much work to do and not enough time to do it. The truth is, there’s plenty of time to get things done if people would stop doing the wrong things! Here are the most common “CEO Time Wasters” and how to avoid getting stuck doing them.  

Last Updated on Tuesday, 04 March 2014 14:32
 
Three steps to creating a flexible corporate culture PDF Print E-mail
Written by Gabriel Bristol   
Monday, 03 March 2014 14:25

 

Flexibility in the workplace is not an entirely new concept. Many small businesses that are family owned and/or are small in terms of total number of employees have a culture of intimacy and genuine concern for their staff. In these types of businesses it is not uncommon for the inside sales representative to handle the phones for a few hours while the receptionist attends her child’s midday science fair or for the receptionist to “hold down the fort” while the customer service manager runs to renew their business license.

Last Updated on Monday, 03 March 2014 18:33
 
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