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Secrets to spotting when your team is in trouble PDF Print E-mail
Written by Drs. Dennis and Michelle Reina   
Thursday, 29 May 2014 13:59

 

A recent survey by Monster.com discerned some grim revelations: 42 percent of U.S. respondents revealed that they had “purposely changed jobs due to a stressful work environment.” Even more troubling was the news that 66 percent of their employers had done “nothing” to alleviate the stress that had precipitated their resignations.

 

Considering that turnover can cost an organization up to 213 percent of a high-impact employee’s salary, savvy leaders know that it’s important to appreciate that big problems start with small signs. We have pinpointed eight common behaviors that team leaders should look for and address before they escalate into big organizational failures — lost contracts, missed deadlines, budget overruns and the loss of key team members.

Last Updated on Thursday, 29 May 2014 14:03
 
Five keys to building and maintaining a powerful online presence PDF Print E-mail
Written by Nick Nanton   
Thursday, 29 May 2014 08:27

 

In the past, an online presence was a luxury — but as society’s focus and attention has shifted to the digital arena, it has become an absolute necessity. A carefully crafted website and fully operational social media profiles can lay the framework for business success, whereas disorder and dysfunction can lead to outright failure.

 

There are five key components to building and maintaining a powerful online presence. How are you doing with each of these?

Last Updated on Thursday, 29 May 2014 08:31
 
Lessons learned in online reputation management PDF Print E-mail
Written by Terry Powell   
Wednesday, 28 May 2014 12:29

 

A positive reputation is earned from years of trusted relationships, hard work and high standards. However, reputations are also shaped from opinion, and the Internet allows for the opinions of few to be seen by many.

 

Once a negative opinion has been published online, whether through a complaint, review or social media posting, the damaging effects are instant and powerful.

 

The power of a search

The Internet provides a platform to share information about a business, but anonymity also means false and inaccurate information is difficult to distinguish from the truth.

 

A simple Google search resulting in negative content can instantly result in lost opportunities and revenues from those researching a company or individual.

 

A negative online reputation can prevent new professional relationships from forming, as well as compromise those already established. The damage remains, regardless of whether the content is inaccurate or incomplete.

Last Updated on Wednesday, 28 May 2014 12:32
 
The future of data-driven creativity PDF Print E-mail
Written by Scott Petinga   
Wednesday, 28 May 2014 08:05

 

Something special is trending in the marketing world. Once two separate departments, major corporations are now merging marketing and analytics together with such effectiveness that every executive is kicking themselves, wondering, "Why didn't we do this in the first place?"

 

In many ways this partnership is nothing new. Marketing has always been targeting specific demographics and crafting campaigns for those demographics. The difference now is tools exist to make that targeting much more precise.

 

Every consumer behavior - whether it's a click on a link, an online purchase or viewing a DVR'd episode of a television show - can be tracked and analyzed. Not only is the behavior analyzed, but so is information about the consumer engaging in that behavior. That is a winning combination if there ever was one. And not only can extremely specific content be created for precise market niches, but that content can be placed exactly where that niche is most likely to be receptive to it.

Last Updated on Wednesday, 28 May 2014 08:09
 
The three major sins of sales management PDF Print E-mail
Written by Jack Daly   
Tuesday, 27 May 2014 13:56

 

It’s a simple fact of business: Without sales, no one else downstream can do their jobs. Because of how vital sales are to a company, CEOs frequently tend to misuse their best people.

 

There are three sins that minimize the sales management role, which ultimately holds the company back from achieving its growth.

 

When they misallocate key players, small to medium-sized businesses tend to go into one of two directions. They either stay small to medium, or they go out of business. When you ask why, it most often comes down to a violation of one or more of these three sins of sales management. Having the right people in important spots is absolutely the secret to success.

 

To ensure continued growth, the people at the top must avoid the following:

Last Updated on Tuesday, 27 May 2014 14:00
 

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