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How to turn connections into 'shoppertunities' PDF Print E-mail
Written by Ted Paynter   
Tuesday, 23 June 2015 00:00

Not so long ago, marketers of highly considered products neatly plotted out the consumer journey in a direct, linear funnel. As you know, times have changed and so has the journey. The path to purchase has become scattered – a self-paced exploration that’s riddled with twists and turns. In order to keep up with the changes we, as brand advocates, need to shift our mindsets about shopper marketing, too.

Last Updated on Tuesday, 30 June 2015 13:23
 
Six degrees of separation PDF Print E-mail
Written by Marvin Montgomery   
Monday, 22 June 2015 00:00

Six degrees of separation is the theory that everyone and everything is six or fewer steps away — by way of introduction — from any other person in the world so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps.

Last Updated on Tuesday, 30 June 2015 12:58
 
How to turn a one-time buyer into a lifetime buyer PDF Print E-mail
Written by Benoît Gruber   
Friday, 19 June 2015 00:00

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time frame to please customers during the purchasing phase is short. It’s up to each business to make sure customers are happy at every stage in order to gain repeat business. Now more than ever, businesses need to create a strategy to build relationships that result in a lifetime of purchasing.

 

With that in mind, here are a few tips to turn a one-time buyer into a lifetime buyer:

Last Updated on Tuesday, 30 June 2015 12:50
 
The growth of notification creep PDF Print E-mail
Written by Jeff Francis   
Thursday, 18 June 2015 00:00

Technology has made many incredible advances in the workplace over the last few years – from the growth of the cloud that allows us to work from any location to the new Apple Watch that can give us instant notifications with a flick of the wrist. But, when is technology too much? When is it time to take a step back from the over-interruption of our tech toys?

 

The constant buzz from our phones and the alluring ding of emails on our desktops have slowly eroded our ability to focus on one specific item for an extended period of time. We all love to think we're great multitaskers, but almost none of us actually are. Too many notifications can either end up draining our energy, leading us to disregard priorities or they can become addictive and leave consumers unable to handle everyday situations without a smartphone in hand. We call the growing pervasiveness of alerts “notification creep” — much as scope creep can damage project development, so too can notification creep derail our workdays.

Last Updated on Tuesday, 30 June 2015 12:43
 
Insider secrets for success in first post-grad sales jobs PDF Print E-mail
Written by John McGee   
Wednesday, 17 June 2015 00:00

There is good news for 2015 college graduates who have not yet landed a job. The number of permanent, full-time job opportunities for recent grads has increased more than 20 percent in the last year, according to Simply Hired. Overall, the field with the most permanent, full-time openings for new grads is sales (32,800, or 14 percent of openings). While landing that first “real” job is an exciting moment, grads still need to remember that overall job openings are still down and competition is fierce — so making a good impression out of the gate is extremely important.

Last Updated on Tuesday, 30 June 2015 11:04
 

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