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The growing threat of negative SEO PDF Print E-mail
Written by Josh Patterson   
Monday, 16 March 2015 16:01

Successful digital marketing campaigns utilize a 360-degree approach that touches all points of a customer’s interaction with your organization – the entirety of a person’s digital journey. The world is evolving and the ways brands engage their constituents online are changing.

 

A recent Gartner survey reveals digital marketing budgets will increase by almost 10 percent in 2015, reflecting companies' desires to better connect with customers. In 2014, spending on digital marketing averaged one-quarter of the marketing budget and according to the survey, among 51 percent of companies that plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.

Last Updated on Monday, 16 March 2015 16:04
 
Your outlook impacts your outcome PDF Print E-mail
Written by Marvin Montgomery   
Monday, 16 March 2015 07:47

There is definitely a mental aspect that directly effects how successful we are in life.

 

You’ve heard me say before in a prior tip that we win or lose from within. Adopt an assumptive mindset. When you begin seeing yourself being successful even before the event happens it has a positive effect on the outcome.

Last Updated on Monday, 16 March 2015 07:49
 
Five common sales obstacles and how to overcome them PDF Print E-mail
Written by Paul Cherry   
Friday, 13 March 2015 00:00

Lucy was a brand new salesperson who wanted to make a big impression. She did everything she could think of to establish relationships with prospects and wow them with her proposals. While she was not failing as a salesperson, Lucy was certainly not leading her team in sales either. After nine months of below average performances, she knew something had to change — but what?

 

Veteran salespeople know that while every customer is unique, the obstacles to a sale are predictably the same and occur rather frequently. Once you understand these obstacles and the strategies to overcome them, you will have all of the tools you need to make the sale.

Last Updated on Thursday, 12 March 2015 15:14
 
A change in thinking can lead to a change in behavior, results PDF Print E-mail
Written by Darlene Hunter   
Thursday, 12 March 2015 14:53

Hard times that sap your energy and leave you frustrated are an inevitable part of life.

 

Maybe you lost a job. Maybe your finances took a turn for the worse. Maybe your personal life is in disarray or a health problem emerged forcing a lifestyle change.

 

Such setbacks can leave people feeling afraid, uncertain, angry or unsatisfied.

 

Overcoming those emotions comes down to a person’s mindset and perspective.

 

Your attitude is a critical factor that can either hold you back or help you move forward. Everyone needs to take the time to do a pulse check on where they are in their thinking. Is it positive or negative?

Last Updated on Thursday, 12 March 2015 14:57
 
Four ways to improve communication at work PDF Print E-mail
Written by Vivian Ciampi   
Wednesday, 11 March 2015 08:37

Throughout my more than two decade tenure as an executive coach and vice president inside corporate America, I have seen millions of dollars senselessly lost merely due to ineffective communication. It’s imperative for achievement-oriented professionals to communicate well in all aspects of their job, as doing so can be the key to cutting through the bureaucracy of an organization and taking control of one’s career as opposed to feeling like a victim of circumstance. Mastering even a handful of skills, such as those cited above, can help professionals better negotiate their way through the proverbial career maze with speed, dexterity and accuracy.

 

Because modern workplace dynamics have become so complex, leaders have less time than ever to spend coaching and mentoring employees, and to benefit from such guidance for their own professional gain. In addition, universities systematically churn out graduates who have learned black and white technical skills and theoretical concepts, but not how to aptly prepare for, and traverse through, the inevitable “gray area” of a company — the environment and culture that manifests from the multifaceted challenges and forces an organization faces. The result is a glut of entry-level and entrenched professionals who are unprepared, unequipped and unable to effectively communicate in a way that will productively impact their career. While an intangible, the gray area is a very real phenomenon driven by human nature, internal and external politics, industry guidelines, company protocols and market pressures, among other factors.

Last Updated on Wednesday, 11 March 2015 08:39
 

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