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Lessons learned in online reputation management PDF Print E-mail
Written by Terry Powell   
Wednesday, 28 May 2014 17:29

 

A positive reputation is earned from years of trusted relationships, hard work and high standards. However, reputations are also shaped from opinion, and the Internet allows for the opinions of few to be seen by many.

 

Once a negative opinion has been published online, whether through a complaint, review or social media posting, the damaging effects are instant and powerful.

 

The power of a search

The Internet provides a platform to share information about a business, but anonymity also means false and inaccurate information is difficult to distinguish from the truth.

 

A simple Google search resulting in negative content can instantly result in lost opportunities and revenues from those researching a company or individual.

 

A negative online reputation can prevent new professional relationships from forming, as well as compromise those already established. The damage remains, regardless of whether the content is inaccurate or incomplete.

Last Updated on Wednesday, 28 May 2014 17:32
 
The future of data-driven creativity PDF Print E-mail
Written by Scott Petinga   
Wednesday, 28 May 2014 13:05

 

Something special is trending in the marketing world. Once two separate departments, major corporations are now merging marketing and analytics together with such effectiveness that every executive is kicking themselves, wondering, "Why didn't we do this in the first place?"

 

In many ways this partnership is nothing new. Marketing has always been targeting specific demographics and crafting campaigns for those demographics. The difference now is tools exist to make that targeting much more precise.

 

Every consumer behavior - whether it's a click on a link, an online purchase or viewing a DVR'd episode of a television show - can be tracked and analyzed. Not only is the behavior analyzed, but so is information about the consumer engaging in that behavior. That is a winning combination if there ever was one. And not only can extremely specific content be created for precise market niches, but that content can be placed exactly where that niche is most likely to be receptive to it.

Last Updated on Wednesday, 28 May 2014 13:09
 
The three major sins of sales management PDF Print E-mail
Written by Jack Daly   
Tuesday, 27 May 2014 18:56

 

It’s a simple fact of business: Without sales, no one else downstream can do their jobs. Because of how vital sales are to a company, CEOs frequently tend to misuse their best people.

 

There are three sins that minimize the sales management role, which ultimately holds the company back from achieving its growth.

 

When they misallocate key players, small to medium-sized businesses tend to go into one of two directions. They either stay small to medium, or they go out of business. When you ask why, it most often comes down to a violation of one or more of these three sins of sales management. Having the right people in important spots is absolutely the secret to success.

 

To ensure continued growth, the people at the top must avoid the following:

Last Updated on Tuesday, 27 May 2014 19:00
 
Weeding out the timid PDF Print E-mail
Written by Marvin Montgomery   
Tuesday, 27 May 2014 15:10

 

The sales profession is not for the faint of heart. Customers definitely have their own methods for weeding out the timid salesperson. Below are just some of the ways they block your attempts to reach them:

Last Updated on Tuesday, 27 May 2014 15:13
 
How to unleash breakthrough thinking in business PDF Print E-mail
Written by Gene Jones   
Tuesday, 27 May 2014 20:00

In today’s rapidly changing and exceedingly competitive business environment, it’s imperative to continually uncover new and innovative ways to stay ahead of the curve and, most importantly, not get left behind. To outperform the competition, breakthrough thinking is mission critical — the kind of out-of-the-box ideation that expands horizons and provokes epiphanies. It’s about the kind of thinking that can take a company from good to great, or from failing and flailing to wildly successful.

The rewards realized from even one breakthrough idea can be immense. Indeed, the most successful company is the one that works smarter, not necessarily harder.

 

Every single employee at an organization harbors diamonds in the rough — latent ideas and inspirations that lay dormant, resulting in egregious opportunity loss. The key is discerning how to tap into that diamond mine and unearth hidden gems — those game changing ideas that propel companies to reach their highest potential.

 

But, how exactly does an organization foster breakthrough thinking? The answer is amusingly simple: Trivia! While most people consider trivia a hobby or a playful way to pass the time, trivia can be far more than just fun and games. In fact, trivia is an activity proven to unlock the potential of the human mind, helping improve mental performance and enhancing creativity. One report cited “the engagement and excitement produced by trivia games is directly related to cognitive and brain development.”

Last Updated on Tuesday, 27 May 2014 20:04
 

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