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How extreme self-confidence can work against entrepreneurs PDF Print E-mail
Written by Randy H. Nelson   
Thursday, 04 June 2015 08:45

The entrepreneurial spirit may be taking a hit these days.

 

Studies show that millennials appear less interested than previous generations in starting their own businesses, preferring instead to find work with established companies. In 1989, 11.6 percent of households headed by someone younger than 30 held a stake in or owned a private enterprise; today that percentage is 3.6 percent, according to a recent Wall Street Journal report.

 

The statistics show the odds of success for a new business are pretty dismal. Half of new U.S. small businesses fail in their first five years, and 70 percent have gone under by year 10. That’s not exactly a new trend, but what’s new is that each year in the U.S. more businesses now are shutting down than are being started.

Last Updated on Thursday, 04 June 2015 08:49
 
Marketers: How not to step in the Google Penguin Bucket PDF Print E-mail
Written by Josh Patterson   
Wednesday, 03 June 2015 08:40

Many of today’s digital marketers are understandably a bit envious of their predecessors who were able to achieve superior Google rankings and SECO utilizing quick win and ethically questionable tactics.

 

But as we know, things changed in 2011 when Google released Panda, its first search algorithm iteration specifically targeting grey/black hat SEO tactics, looking beyond keywords alone and penalizing sites are quality factors relating to content.

 

A year after introducing Panda, Google released another significant algorithm update — Penguin, which was designed specifically to demote sites that Google believed were using unnatural link tactics to garner high rankings. This meant that SEOs who formerly solicited links to their sites regardless of the source had to start paying attention to those details.

Last Updated on Wednesday, 03 June 2015 08:45
 
Memory makers PDF Print E-mail
Written by April Grasso   
Tuesday, 02 June 2015 14:10

Don’t forget that every time you’re in front of anyone — whether it’s on the phone or in person — you are creating a positive or negative memory that will have a strong impact on what happens next.

Last Updated on Tuesday, 02 June 2015 14:12
 
Coaching your team on balancing prospecting behaviors: social media vs. traditional prospecting PDF Print E-mail
Written by Dave Harman   
Monday, 01 June 2015 00:00

When you direct your sales team to go prospect, what do you tell them to do? Cold calls, walk-ins, email, snail mail, buy ad space, free talks, social media (Facebook, LinkedIn, etc)? Do you have a prospecting plan for your team? Do you have an automated prospecting system that populates your CRM? If yes, you more than likely have a sophisticated marketing system that warms the leads up and then tells you when to call. This blog is not for you.

Last Updated on Tuesday, 02 June 2015 14:03
 
Use your tax refund to grow your small business PDF Print E-mail
Written by Carla Freberg   
Friday, 29 May 2015 09:34

Tax season is one of the busiest and most stressful times of the year for small business owners. It involves an immense amount of time and effort to get all of the necessary paperwork together. CNBC reported that half of small businesses in the U.S. will spend at least $5,000 to come to terms with their tax bills. If you run a small business, the best thing you can do is present your accountant with organized financial statements, receipts, expense reports, etc. Doing so can help you maximize your tax deductions. Now that Tax Day 2015 has passed, many small business owners are looking at tax refunds. If Uncle Sam is sending you a tax refund, you might want to use it to grow your small business. This article looks at three ways you can invest in your company.

Last Updated on Friday, 29 May 2015 09:35
 

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