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If you are going to make a difference, you must be different PDF Print E-mail
Written by Marvin Montgomery   
Monday, 23 March 2015 00:00

One of the stigmas facing salespeople is that we over promise and under deliver.

Last Updated on Wednesday, 25 March 2015 13:54
 
Why you shouldn’t leave your social media to a niece or nephew PDF Print E-mail
Written by Jay York   
Friday, 20 March 2015 13:38

It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?

 

Probably not.

 

Let’s take a look at several good reasons to put your social media marketing in the hands of a pro.

Last Updated on Friday, 20 March 2015 13:42
 
Five errors that can undermine your new business PDF Print E-mail
Written by Randy H. Nelson   
Thursday, 19 March 2015 00:00

The dream of launching a business runs deep in the American psyche, but more often than not those dreams go bust.

 

Half of new U.S. companies fail in their first five years, according to Gallup. Expand the time frame out to 10 years and the failure rate reaches 70 percent.

 

That’s not surprising, since the skills it takes to start a business aren’t necessarily the same as those it takes to keep that business afloat. What is surprising, though? In the U.S., more businesses are now being shut down (470,000) than are being started (400,000).

Last Updated on Friday, 20 March 2015 13:28
 
A new era of time management PDF Print E-mail
Written by Sheri Staak   
Wednesday, 18 March 2015 00:00

At work, time isn’t always on our side — especially in this new era where advanced technology, changing office environments and differing attitudes about the way we do business has dramatically altered the landscape of the workplace. The days of sequestering yourself behind closed doors and telling your secretary to “hold all calls” are long gone, as is the ability to be “off the clock.” Today, technology has made everyone reachable at all times. Even if you’re not answering calls, you’re expected to be reading your texts and checking your email on a regular basis.

Last Updated on Friday, 20 March 2015 13:09
 
The growing threat of negative SEO PDF Print E-mail
Written by Josh Patterson   
Monday, 16 March 2015 16:01

Successful digital marketing campaigns utilize a 360-degree approach that touches all points of a customer’s interaction with your organization – the entirety of a person’s digital journey. The world is evolving and the ways brands engage their constituents online are changing.

 

A recent Gartner survey reveals digital marketing budgets will increase by almost 10 percent in 2015, reflecting companies' desires to better connect with customers. In 2014, spending on digital marketing averaged one-quarter of the marketing budget and according to the survey, among 51 percent of companies that plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.

Last Updated on Monday, 16 March 2015 16:04
 

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