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Afraid to admit you don’t understand social media? PDF Print E-mail
Written by Marsha Friedman   
Tuesday, 20 January 2015 00:00

I talk to a lot of business owners and authors who don’t “get” social media.

 

A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to.

 

Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.”

 

Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In fact, if that’s all you’re doing, it could be hurting you.

 

What’s worse, you’re not taking advantage of what could become the most powerful tool in your marketing arsenal. Why?

Last Updated on Friday, 23 January 2015 11:58
 
Rebound PDF Print E-mail
Written by Marvin Montgomery   
Monday, 19 January 2015 00:00

I was watching my son’s 7th grade basketball team play yesterday and every time someone would miss a shot the coach would yell out “follow your shot and get the rebound.”

Last Updated on Tuesday, 20 January 2015 08:58
 
How to successfully connect your brand with new customers PDF Print E-mail
Written by Kevin Kinsley   
Tuesday, 13 January 2015 00:00

In an ever-changing landscape of marketing and media technology, brand advertisers must fully understand the needs, interests, passions and media usage habits of their audiences. As consumers are more in control of their brand experiences and consuming media on their own terms, it has become increasingly difficult to connect with them and influence their perceptions of your brands. This is why connections planning is such an important method for reaching your audiences in a meaningful way and building successful relationships with them. Below are the key components of a successful connections strategy:

Last Updated on Tuesday, 20 January 2015 09:16
 
Change your attitude or change your address! PDF Print E-mail
Written by Marvin Montgomery   
Monday, 12 January 2015 00:00

Is your attitude in need of a change for 2015? My experience has told me that there is only two ways to accomplish this.

Last Updated on Tuesday, 13 January 2015 08:52
 
How to make it in mobile PDF Print E-mail
Written by Young Pham   
Thursday, 08 January 2015 09:16

Mobile is opening the door for designing new experiences that compliment a brand’s physical presence. The context of when, where and what a customer is doing during their day allows companies to enhance a person’s interaction and customize device-specific experiences. 

Essentially, mobile product development and device-appropriate customer experience design are converging; people are spending more time on their mobile devices than ever before and expect more from their interaction with businesses. According to Comrade’s User Experience Research Report findings, here are the six top mobile tips and customer experience trends that companies should look out for and implement in the year ahead:

Last Updated on Thursday, 08 January 2015 09:20
 

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