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Creating metrics to define PR success PDF Print E-mail
Written by Renee Sieli   
Friday, 11 July 2014 13:27

The term public relations has gone through so many iterations over the years it has become a convoluted term. With several definitions, a public relations campaign can come in many shapes and sizes. That’s why it is often difficult to gauge the success of a PR campaign. Without metrics, it is a challenge to decipher the true impact of any one PR campaign. By establishing metrics from the get go, businesses can best position themselves for a positive PR experience.

Last Updated on Friday, 11 July 2014 13:29
 
When the hooker laughs PDF Print E-mail
Written by Randall Kenneth Jones   
Friday, 11 July 2014 13:34

A couple of years ago I discovered a foolproof way to get out of jury duty: be myself.

 

First, I have to say, the Collier County (Florida) Court has got it going on. The bubbly clerk who greeted us at the door seemed to regard us more as her “special guests” than legally bound visitors.

 

When my name was called, “Bubbles” — as I had affectionately nicknamed our Emily Post-inspired clerk — directed my potential juror pals and I into a single-file line before being whisking us to a courtroom upstairs.

 

I guess the problems first started when the prosecuting attorney opened his mouth — let’s just call him “Doogie.” By my estimation, Doogie was about 17 years old and had not even finished his first complete sentence before committing Faux Pas No. 1:

Last Updated on Friday, 11 July 2014 13:42
 
Make time! PDF Print E-mail
Written by Marvin Montgomery   
Friday, 11 July 2014 13:09

How many times have you heard or even said yourself, “I don’t have time”?

This statement is usually ended with make calls, follow-up, do my reports, network or for me.

Last Updated on Tuesday, 15 July 2014 07:31
 
Your best salesperson may be your worst sales manager PDF Print E-mail
Written by Gretchen Gordon   
Friday, 11 July 2014 13:49

Every once in awhile a great salesperson has what it takes to be a great sales manager, but it’s rare. Yet, many CEOs still promote top salespeople to sales manager hoping that their sales skills will somehow rub off on the other salespeople and sales will magically increase. More often than not, the newly anointed sales manager doesn’t know what he or she doesn’t know, so he or she mimics the bad behavior of previous sales managers.

Last Updated on Friday, 11 July 2014 13:57
 
How transparency builds consumer trust PDF Print E-mail
Written by Lorraine Dahlinger and Steve Dworman   
Friday, 11 July 2014 14:04

It’s no secret that every business strives to build a loyal customer base. Businesses need repeat customers in order to survive, let alone thrive. However, fancy advertising and marketing gimmicks will only attract a fleeting audience. Building valued customers comes from a business’s core policies and practices. In our experience, our transparency policy has been the main factor in building a sturdy, lasting relationship with our subscribers.

 

By transparency, we mean providing as much clarity as possible into who our company is, what we do and exactly how we do it. The more information consumers have, the less likely they are to think you are hiding something. Full disclosure builds trust with consumers by giving them confidence in the company and its processes. Once a consumer trusts a brand, he or she is more likely to become a loyal customer.

 

Below are two of the most important factors in establishing a successful transparency policy:

Last Updated on Friday, 11 July 2014 14:09
 

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