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2015: The year of customer centricity PDF Print E-mail
Written by Benoit Gruber   
Tuesday, 27 January 2015 00:00

2014 was regarded by many as the year for midsized enterprises to ensure their mobile platforms – mobile apps, mobile payments and mobile-friendly websites – were in place and functioning at a high-level. For those companies who have accomplished this, well done.

 

Now, as we head into 2015, it’s important to keep all mobile and other platforms moving forward and current. But in 2015, we are also shifting into the year of customer centricity. Customer centricity isn’t just about offering a deal every once in awhile to repeat customers – it is much more than that. A customer centric organization’s business is built entirely around the customer. It understands the customer’s value and what the customer represents to the business’s profitability. With this knowledge, a customer centric organization tailors everything they do – from R&D to sales – to deliver the best value at the right cost to their customer.

 

In 2015, looking to implement these five strategies will ensure your customer centricity is on par with that of the best:

Last Updated on Wednesday, 28 January 2015 09:44
 
Trust is not given its earned! PDF Print E-mail
Written by Marvin Montgomery   
Monday, 26 January 2015 13:01

You’ve heard the expression, “People buy from people they know, like and trust.” Well it’s true.

Last Updated on Monday, 26 January 2015 13:03
 
Use improv to improve your business skills PDF Print E-mail
Written by Walt Grassl   
Friday, 23 January 2015 14:42

Susie and Ron had been working together for 11 years and had been managers for the last three. Ron was struggling with the challenges of getting his organization to perform at a high level. He had noticed that Susie consistently stayed within budget and not only met — but exceeded — her goals.

 

Ron saw Susie in line at the company cafeteria and asked if he could sit with her at lunch. After some small-talk, Ron shared his struggles with Susie and jokingly asked what her secret was.

 

Susie mentioned that she had been taking improv classes for a few years and not only were they a lot of fun, they helped her overcome her fear of speaking in public and make a bigger impact in meetings.

Last Updated on Friday, 23 January 2015 14:45
 
Beating the boomer bust PDF Print E-mail
Written by John F Dini   
Thursday, 22 January 2015 00:00

More than 60 percent of U.S. business owners are over 50 years old, and many of them are looking toward retirement and the process of attracting and vetting potential buyers to take the reins. The differences in yesterday’s and today’s business landscapes are stark — as boomers were raised in a highly competitive environment, many face the problem of having built companies that won’t attract a new generation of buyers. Three major trends impact the salability of a business. Understanding these trends can help owners transition successfully in a challenging market, and ultimately identify the buyer who will carry the company’s torch going forward.

Last Updated on Friday, 23 January 2015 14:30
 
What every employee wants from you as a leader PDF Print E-mail
Written by DeEtta Jones   
Wednesday, 21 January 2015 00:00

Do you ever feel overwhelmed as a manager? Being overburdened by the responsibility of having to figure out what others want and need of you is a familiar feeling shared among leaders. Fortunately, there is a “best practice” for obtaining just the kind of information needed to increase your leadership effectiveness — ask them what they want.

 

The following 10 traits have emerged when front-line staff, supervisors and middle managers have been asked to describe the traits they look for in a boss. As you read through their wish list, think about the kind of boss you are, you want to be and what you look for in a good boss.

Last Updated on Friday, 23 January 2015 12:26
 

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