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Marketers: How not to step in the Google Penguin Bucket PDF Print E-mail
Written by Josh Patterson   
Wednesday, 03 June 2015 08:40

Many of today’s digital marketers are understandably a bit envious of their predecessors who were able to achieve superior Google rankings and SECO utilizing quick win and ethically questionable tactics.

 

But as we know, things changed in 2011 when Google released Panda, its first search algorithm iteration specifically targeting grey/black hat SEO tactics, looking beyond keywords alone and penalizing sites are quality factors relating to content.

 

A year after introducing Panda, Google released another significant algorithm update — Penguin, which was designed specifically to demote sites that Google believed were using unnatural link tactics to garner high rankings. This meant that SEOs who formerly solicited links to their sites regardless of the source had to start paying attention to those details.

Last Updated on Wednesday, 03 June 2015 08:45
 
Memory makers PDF Print E-mail
Written by April Grasso   
Tuesday, 02 June 2015 14:10

Don’t forget that every time you’re in front of anyone — whether it’s on the phone or in person — you are creating a positive or negative memory that will have a strong impact on what happens next.

Last Updated on Tuesday, 02 June 2015 14:12
 
Coaching your team on balancing prospecting behaviors: social media vs. traditional prospecting PDF Print E-mail
Written by Dave Harman   
Monday, 01 June 2015 00:00

When you direct your sales team to go prospect, what do you tell them to do? Cold calls, walk-ins, email, snail mail, buy ad space, free talks, social media (Facebook, LinkedIn, etc)? Do you have a prospecting plan for your team? Do you have an automated prospecting system that populates your CRM? If yes, you more than likely have a sophisticated marketing system that warms the leads up and then tells you when to call. This blog is not for you.

Last Updated on Tuesday, 02 June 2015 14:03
 
Use your tax refund to grow your small business PDF Print E-mail
Written by Carla Freberg   
Friday, 29 May 2015 09:34

Tax season is one of the busiest and most stressful times of the year for small business owners. It involves an immense amount of time and effort to get all of the necessary paperwork together. CNBC reported that half of small businesses in the U.S. will spend at least $5,000 to come to terms with their tax bills. If you run a small business, the best thing you can do is present your accountant with organized financial statements, receipts, expense reports, etc. Doing so can help you maximize your tax deductions. Now that Tax Day 2015 has passed, many small business owners are looking at tax refunds. If Uncle Sam is sending you a tax refund, you might want to use it to grow your small business. This article looks at three ways you can invest in your company.

Last Updated on Friday, 29 May 2015 09:35
 
How employers can support dual-income working families PDF Print E-mail
Written by Donna Levin   
Thursday, 28 May 2015 08:02

Let’s get this straight from the outset: Supporting dual-working families is not a social justice thing – it’s a business decision.

 

In his State of the Union address earlier this year, President Barack Obama said, “It’s time we stop treating child care as a side issue or a women’s issue, and treat it like the national economic priority that it is for all of us.” By all of us, he means all of us – working moms and dads, employees and employers.

 

Here’s the thing: Dual working families are our modern workforce. In two-thirds of American families, both parents work. The problem is that our fast-paced, constantly connected society doesn’t exactly make it easy for them.

 

Take child care, for example. The pressure of finding and paying for quality child care can be stifling. It’s the single biggest budget item for many families.

Last Updated on Thursday, 28 May 2015 08:05
 

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