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Marketing to millennials: Understanding the largest generation in the U.S. PDF Print E-mail
Written by Kevin Kinsley   
Tuesday, 04 August 2015 00:00

The term “millennial” has picked up speed in the past several years as the moniker for the largest generation in the U.S. – one-third of the population falls within the age range known as millennials, which encompasses anyone currently between the ages of 18 and 34.* What millennials want, how they consume and their purchasing habits cannot be likened to those of any other demographic. This is the first generation with access to the Internet in their formative years. Younger millennials did not know a time without cellphones and laptops. So, how do they consume? What attracts them to products and brands, and what keeps them loyal?

Last Updated on Wednesday, 05 August 2015 10:26
 
Do as I do PDF Print E-mail
Written by Marvin Montgomery   
Monday, 03 August 2015 00:00

I remember hearing the phrase “Do as I say, not as I do” quite often when I was growing up. Not just from my parents, but from people in leadership positions who were basically saying, “It’s OK for me but not for you.”

Last Updated on Wednesday, 05 August 2015 09:43
 
Managing the team’s behaviors leading to the sale PDF Print E-mail
Written by Dave Harman   
Saturday, 01 August 2015 00:00

Typically, when I am talking with company executives and they are frustrated with the company’s revenue, I hear tales of lost orders, poor sales pipelines and shrinking margins. It is always after the fact and by that I mean it’s after the month, quarter or year has ended. That begs the question, are there any indicators during the week, month or quarter that give an indication of what the results may be at the end of the reporting period?

Last Updated on Wednesday, 05 August 2015 09:50
 
How to manage company culture with freelance workers PDF Print E-mail
Written by Michael Keating   
Friday, 31 July 2015 00:00

Culture defines the practices and values that members share within a specific group. "Company Culture" describes the shared practices and values of employees within a company. This concept has become particularly relevant to many industries today, as it is a factor that can make or break professional success. Studies have shown that companies who embrace aligned business goals outperform their competitors in productivity by as much as 200 percent.

Company culture is an important part of developing a workplace that encourages the efficient progress of teams in furthering business visions and values. While maintaining such a culture within a shared office space can be complex yet manageable, staying organized with freelance employees scattered across the country - and even the globe - is a completely different story. 

Last Updated on Wednesday, 05 August 2015 13:15
 
Time management strategies for small businesses PDF Print E-mail
Written by John Oechsle   
Thursday, 30 July 2015 00:00

As a small business owner, you have a lot on your plate. You’re managing your business’ value in the marketplace on a daily basis while at the same time striving to maintain superior customer service and employee satisfaction. There’s a lot on your mind and the minds of your employees, too. Some days, it feels like 9 a.m. becomes 5 p.m. in a heartbeat. At times like this, you spend most of your time just trying to keep the ship afloat.

 

Of course, you also want your employees to feel accomplished and productive at the end of the day. Professional success is largely a mental game, after all. If you believe you are getting things done and doing good work then you will probably get things done and do good work! The following are steps you can take to ensure that your team is put in the best possible position to effectively manage their time.

Last Updated on Wednesday, 05 August 2015 12:55
 

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