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10 lessons learned from America’s favorite shows PDF Print E-mail
Written by Sheri Staak   
Tuesday, 10 February 2015 10:59

We’ve all had them — bosses from hell. Bosses like Monty Burns on “The Simpsons,” Michael Scott from “The Office,” Mr. Krabs from “SpongBob SquarePants” and Dr. Gregory House on “House” are self-righteous, money-hungry and manipulative. In TV-land, bad is good (for ratings), but in the real world, dealing with bad leaders can be a slippery slope. We can, however, learn a thing or two from the great fictional, television leaders too.

Last Updated on Tuesday, 10 February 2015 11:02
 
What’s holding you back? PDF Print E-mail
Written by Marvin Montgomery   
Monday, 09 February 2015 00:00

I don’t know who said it but there is a saying that you may be familiar with: “You can’t move forward until you let go of what is holding you back.”

Last Updated on Tuesday, 10 February 2015 10:49
 
Leveling the playing field for businesses PDF Print E-mail
Written by Corrine Sandler   
Thursday, 05 February 2015 15:27

Until now, businesses without the in-house expertise to write and design unbiased questionnaires could always turn to third-party research firms – if they had $20,000 or more to pay.

 

But in today’s economy, businesses cannot succeed if they can’t make data-driven decisions. Lack of research is one of the top five reasons products fail, according to a Harvard Business Review report.

Last Updated on Thursday, 05 February 2015 15:33
 
Using psychology to master social media without spending a dime PDF Print E-mail
Written by Jay Izso   
Wednesday, 04 February 2015 15:29

Posts, pokes, pins, pluses and tweets — Oh my! In what seems to be the never-ending landscape of social media platforms, businesses looking to capitalize on this powerful trend can easily feel overwhelmed. “Where do we start?” “Which platforms will be most successful for our products?” and “What content will we focus on sharing?” are key questions that typically begin the social media discussion. And when the time comes for execution, most businesses develop their strategies in the same way they’d create a TV ad. 

Last Updated on Wednesday, 04 February 2015 15:34
 
Customer-friendly return policies pay off for retailers PDF Print E-mail
Written by Tom Caporaso   
Tuesday, 03 February 2015 14:38

Many retailers view online return policies solely as customer service issues instead of recognizing them for what they are: Opportunities to drive greater customer satisfaction — and all the benefits that provides.

 

Online consumers are savvy, but one thing they can’t know for certain is whether an item ordered online will truly suit their purposes, and they won’t find out until it arrives, well after they’ve paid for it. That uncertainty has turned the returns process into a critical factor in their purchase decisions.

Last Updated on Tuesday, 03 February 2015 16:00
 

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