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How transparency builds consumer trust PDF Print E-mail
Written by Lorraine Dahlinger and Steve Dworman   
Friday, 11 July 2014 14:04

It’s no secret that every business strives to build a loyal customer base. Businesses need repeat customers in order to survive, let alone thrive. However, fancy advertising and marketing gimmicks will only attract a fleeting audience. Building valued customers comes from a business’s core policies and practices. In our experience, our transparency policy has been the main factor in building a sturdy, lasting relationship with our subscribers.

 

By transparency, we mean providing as much clarity as possible into who our company is, what we do and exactly how we do it. The more information consumers have, the less likely they are to think you are hiding something. Full disclosure builds trust with consumers by giving them confidence in the company and its processes. Once a consumer trusts a brand, he or she is more likely to become a loyal customer.

 

Below are two of the most important factors in establishing a successful transparency policy:

Last Updated on Friday, 11 July 2014 14:09
 
Tips on early market research for entrepreneurs PDF Print E-mail
Written by Donna Novitsky   
Thursday, 10 July 2014 13:22

Many entrepreneurs know how to create products, but don’t know how to create or identify markets. The early customer research you do will make or break your company. While I’m a fan of trying different product ideas and seeing what sticks with customers, I do not recommend it as the initial step. With all the hoopla around “Lean Startup” methodologies, basic customer research can be overlooked, and you will pay a price. First, you need to do your market research homework.

 

Start with a hypothesis of what customer problem you want to solve or opportunity you will unleash. Long before you write that first line of code or spend a dollar on development, go see if anyone wants to buy it. You need to honestly put yourself in your intended customers’ shoes. Some things we do to really understand our customers are:

Last Updated on Thursday, 10 July 2014 13:27
 
The top seven lessons for geographically diverse companies PDF Print E-mail
Written by Jeff Valentine   
Thursday, 10 July 2014 13:08

More than 70 percent of companies say their workforces are geographically dispersed. In the U.S. and Canada, that percentage exceeds 85 percent. Among those is Fonality, with operations in three countries along with many remote locations.

 

Throughout our company’s evolution, we’ve learned seven valuable lessons that can help companies grow faster and be more efficient.

Last Updated on Thursday, 10 July 2014 13:11
 
5 things you may be doing at work that send the message of “I don’t care” PDF Print E-mail
Written by Jon Gordon   
Tuesday, 08 July 2014 15:53

Of course you care about your job: the quality of your work, the best interests of your clients, your relationships with co-workers and more. But you may be unintentionally doing (or not doing) things that send the opposite signal. Here are five common actions that say, “I don’t care:”

Last Updated on Tuesday, 08 July 2014 15:57
 
The 7 Master Moves of Success PDF Print E-mail
Written by Jag Shoker   
Tuesday, 08 July 2014 07:59

There is a defining mark of success that all the greats in every profession and walk of life possess. It makes them standout from the crowd. It creates a defining difference between them and individuals working within the same field who are considered to be merely good as opposed to great. It is the ability to consistently make the right moves at the right time.

Last Updated on Tuesday, 08 July 2014 08:04
 

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