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What is your billion-dollar pitch? PDF Print E-mail
Written by Bob Circosta   
Wednesday, 22 October 2014 10:04

Many entrepreneurs have great products, offer incredible services and have ideas that would truly be beneficial. Many times, however, they lack the ability to effectively communicate their message in order to get a response.

 

Response is the keyword. If you can’t communicate your message, if you can’t get others to want what you have, if you can’t “create the need” for what you have – do you know what happens? Nothing! Arthur H. “Red” Motley once said, “Nothing happens until somebody sells something!”

 

Some equate this to having to “sell.” Many people get uncomfortable just hearing the word sell, but it’s the only way someone will “buy” what you have. You should never think of selling anything. The key to successful communication is to always think of how what you have can truly help the other person. Your marketing message can’t be a trick or gimmick. Your message has to be based on honesty, sincerity and integrity.

Last Updated on Wednesday, 22 October 2014 10:08
 
Three tips for effective communication PDF Print E-mail
Written by Steve Kayser   
Tuesday, 21 October 2014 08:02

It’s easy to take words for granted; most of us use them as effortlessly as we breathe. But words hold power that we often overlook at our own peril.

 

Language is the code that translates ideas so they can be shared. They give us an advantage in the natural world, which has enabled us to evolve as human beings. But in our personal and public lives, we are inundated with empty words; words that are used incorrectly; words that are drained of all meaning; and so fail to accurately convey the intended message; and words that carry unwarranted connotations and stigma.

 

Words can change lives, destroy relationships and alter the course of entire civilizations. Here are examples of what to avoid, what to embrace and what to reconsider when trying to make your language more effective.

Last Updated on Tuesday, 21 October 2014 08:12
 
Does investing in professional branding make a difference? PDF Print E-mail
Written by Laura Harrison   
Monday, 20 October 2014 00:00

When you’re running a business, investing in a professional to help you with your branding can seem like a costly and unnecessary expense – unless your brand is incredibly outdated, a rebrand rarely feels like an essential. But the thing is, it’s probably a more crucial tool for growing your business than you think.

Last Updated on Tuesday, 21 October 2014 08:01
 
The customer is not always right PDF Print E-mail
Written by Marvin Montgomery   
Monday, 20 October 2014 13:17

I recently took my car in for what I diagnosed as a problem with the breaks. I shared with the person taking the information that I was hearing a sound coming from the front of both sides of the car, and that I probably needed my breaks serviced.

 

He then proceeded to take down all the necessary information and said they would call me to confirm exactly what was wrong and get my approval before fixing anything. When they called, they informed me that it was the breaks and I authorized the repair.

Last Updated on Monday, 20 October 2014 13:19
 
Seven symptoms of bad meetings and what you can do about it PDF Print E-mail
Written by Joel D. Levitt   
Friday, 17 October 2014 13:35

The door to the meeting room opens and it’s the person who called the meeting, running 10 minutes late because the previous meeting ended late and he had to stop by his office and pick up some notes to remind him of what this meeting was about. The folks already in the room are discussing last night’s game and wondering how long the meeting is going to last. Only one person remembers getting the notes from the last meeting. And he’s the only one that has a copy of the report that’s supposed to be discussed.

 

Does this sound or feel familiar? You’re not alone. One topic that everyone can agree on is this: Meetings are often a waste of time and money. Scary meeting statistics abound. According to Atlassian, U.S. businesses waste $37 billion a year. Some of that meeting time may have been wasted in your organization. What is strange is why this situation isn’t on the top of anyone’s list to get fixed. If we are wasting billions, why don’t corporations make the effort to fix the problem? Perhaps it boils down to a lack of accountability. But this is something that is entirely within our control. Here are some symptoms of bad meetings and what you can do to fix them.

Last Updated on Friday, 17 October 2014 13:47
 

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