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The five P’s for social media marketing success PDF Print E-mail
Written by Jeremy Juhasz   
Wednesday, 23 July 2014 08:12

Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.

 

For those charged with marketing, the biggest first step toward making social media an integral component of the plan may be convincing your organization. Despite widespread use of social networks for personal connections, the leadership of smaller organizations often questions its effectiveness as a marketing tool and whether they’ll see a return on their investment.

 

I’ve developed and implemented social media strategies for a variety of organizations – for-profits, nonprofits and individuals. For all of them, I’ve discovered, when it comes to social media, it’s important to remember the 5 P’s:

Last Updated on Wednesday, 23 July 2014 08:25
 
Five things you should know to build great customer service PDF Print E-mail
Written by Joy E. Karp   
Tuesday, 22 July 2014 09:09

  1. Do you walk the talk about the importance of service? CEO’s, owners and supervisors are known to parley and give speeches about sales and transaction numbers, facts which most front-line employees find underwhelming. Ask yourself, whom do you depend on to deliver great service? Numbers don’t deliver great service — people do! Do you spend as much time watching, coaching and caring about service as you do analyzing the numbers? If an employee or manager consistently gives extra attention and effort to delivering service excellence, is that achievement recognized in a meaningful way?
Last Updated on Tuesday, 22 July 2014 09:16
 
An empty wagon makes a lot of noise! PDF Print E-mail
Written by Marvin Montgomery   
Monday, 21 July 2014 12:57

There are several interpretations of the old saying, “An empty wagon makes a lot of noise.”

 

One of them definitely applies to overly talkative salespeople. I affectionately say they show up and throw up.

Last Updated on Monday, 21 July 2014 13:00
 
Why every business should partner with a charity PDF Print E-mail
Written by Laura Harrison   
Wednesday, 25 June 2014 15:52

Over the past few years there has been a positive movement towards businesses collaborating with local charities. Looking back, just five years ago, businesses and charities would have had very little to do with one another, but this is no longer the case – businesses want to be better citizens and want to demonstrate their good values to their customers, and charities need to gain business skills as the charity sector becomes increasingly more competitive. Read on to discover some of the benefits that a partnership with a charity can bring to your business …

Last Updated on Thursday, 03 July 2014 09:03
 
What you need to know about social etiquette PDF Print E-mail
Written by Margaret Page   
Wednesday, 16 July 2014 19:45

Like children with a shiny new toy, adults introduced to social media jumped in and started playing: posting personal photos to Facebook, accepting requests for “friendship” from long-lost high school pals, and checking into everywhere from the coffee shop to their favorite local eatery. What fun! Suddenly we were getting an inside look into the lives of people we hadn’t connected with in years!

But unlike a new toy, social media didn’t come with any real instructions. We unwrapped it, signed up and off we went, sharing our world with… the world. As more and more people glommed onto this new way of communicating, the seeds of chaos were planted.

Rules of engagement

Without guidelines on how to use social media, disaster is just a tweet away. Many people – and companies -- have found this out the hard way. Embarrassing gaffs, impulsive rants, and misguided comments have ensued.

What you post on social media sites is out there forever. The Internet never forgets; a “selfie” posted after a night on the town or a tweet about a colleague can cause more damage than you think. It’s dangerous to assume privacy settings protect you. Even if you’ve locked down your Facebook page, once it’s posted to the web you can guarantee someone who is not directly connected to you will find it. All it takes is for one of your friends to share it with their friends.

Last Updated on Friday, 18 July 2014 09:39
 

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