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Been there, tweeted that PDF Print E-mail
Written by Troy Sympson   
Thursday, 24 June 2010 16:52

 

Without further ado, here’s what has been heavily viewed, read and retweeted this week:


Tweet of the week:


Personal beliefs don't mean a damn in business. You can believe whatever you want, but you're not going to build and grow a business without some combination of intelligence, experience, luck and, most importantly, passion. 


Patrick Byrne, the founder, chairman and CEO of Overstock.com (@Overstock) is a passionate man. Sure, some of his beliefs have made him a polarizing figure over the past few years, and he has plenty of critics. But, he also has his fair share of champions, and you can't argue with his results - namely, taking Overstock.com from a $1.8 million start-up to a public company that generates more than $800 million in annual revenue and receives top-notch customer service rankings.


Byrne on customer service and why continuous improvement isn’t just lip service.

 

Last Updated on Thursday, 24 June 2010 18:01
 
Beware Slytherin and Co. SEO: Four questions to ask before purchasing from an SEO firm PDF Print E-mail
Written by Mike Cottrill   
Thursday, 19 August 2010 19:00

  Wheel of Fortune is America's game - or at least it declares itself to be so despite the fact that the Before and After category is nonsensical - and it is predicated upon the fact that if you spin the wheel, you'll get a result that moves the game forward. Sometimes it's a good result, sometimes it's a bad result. But you'll always get a result.

By comparison, Business Technology BuzzWheel, which is a game where executives spend marketing dollars based on a spinning wheel of jargon, is far less satisfying. The premise is simple: A business service company explains its skill set by pulling from the wheel of buzz words and acronyms they think will make XYZ Inc. spend money. The wheel includes: ROI, share of voice, value proposition, exclusivity, etc. After several meetings like this, XYZ Inc. makes a decision to spend its marketing dollars and hopes for a result. Unfortunately, a lot of times there is no result – save for the depletion of marketing dollars.

Recently a new acronym has been added to the BuzzWheel: SEO. Search engine optimization – better rankings in search results – is hotter than Ke$ha at the moment, and everyone I talk with is being cold called by a company I like to call Slytherin and Co. SEO. What *Slytherin offers is the full SEO package, guaranteed to jump your website to No. 1 in every search you could ever dream up.

On the surface, of course, this is a great service. Your website shares with the world all of the great products/services you offer and anyone who sees it understands your competitive advantage (This is all true, right? Because I know you’re one of 10s of people who read my blog on what your site means to your brand).

Last Updated on Friday, 20 August 2010 08:25
 
Listen Up - Smart Phones Are Calling You PDF Print E-mail
Written by Ryan Hardy   
Thursday, 10 November 2011 10:18

 

With the rise of cellular phones and other mobile devices, mobile browsing has gone from a niche market to a mainstream activity in recent years. Once the exclusive domain of tech-savvy youth, mobile browsing is becoming more and more familiar to the older generations (those over 35) as well — and one of the reasons this trend has increased so rapidly is that this age group is beginning to join in.

 

According to computerworld.com, mobile browsing now accounts for more than 6 percent of all activity on the Internet. This rise in mobile browsing has greatly boosted business for companies that specialize in digital assets, mobile Web design, mobile app development and mobile marketing. iPhone developers in particular have been profiting from this trend, and Apple's Safari browser, which is the default browser on all iPhones, iPads and iPods, now represents a huge 53 percent of the mobile browsing market.

Android developers are also gaining ground, as Android browser shares went up 8.1 percent over the course of the last year — mostly at the expense of Nokia’s Simbian platform and RIM’s Blackberry browser. The Opera Mini browser, which runs on Nokia smart phones, has not had similar success this year, as its shares dropped to 20.8 percent, a full 12.5 points less than the previous year. While the market seems to be consolidating around Android and Apple’s Safari, the latest entry by Microsoft into the smart phone wars, Windows Mango, may yet make its mark.

 

Last Updated on Friday, 09 December 2011 10:37
 
Insights notes: How cloud-based communications can assist with your disaster recovery plan PDF Print E-mail
Written by Mike Cottrill   
Tuesday, 02 November 2010 07:39

The Insights partners at Smart Business regularly provide quick tips on how to grow your business and protect what you already have. This month's stock of articles is full of the latter, starting with a piece from Mark Swanson, the CEO of Telovations. Swanson shared advice on how to plan for a disaster, noting that one of the key things to that process is realizing there's no way to know when one is coming or what it will do. Here is some advice from him on how plan for that uncertainty by keeping lines of communication open.

Smart Business: Since there are so many possibilities (for disaster), how can you plan for everything?

Mark Swanson: That’s the paradox, you can’t. The disaster that happens will not happen the way you thought it would. The key is making sure your lines of communication are understood and stay open. Once something happens, you will need to adjust your plan. In today’s highly technological world, a business can’t afford to be without phone, e-mail and/or Internet for even a few hours.

Last Updated on Tuesday, 02 November 2010 08:45
 
BYOD policies must address security and employee behavior PDF Print E-mail
Written by Tony Busseri   
Thursday, 26 January 2012 14:34

 

In 2012, security, identity management and data entitlement will be very high priorities for organizations of all sizes and in all markets. Not only will the growth in the percentage of our workforce that teleworks amplify this issue, but also the prevailing allowance of organizations that encourage employees to “bring your own device” (BYOD).

 

Analysts report that in 2011, more consumers did the majority of their shopping online than ever before. The 2011 ISACA “Shopping on the Job” survey found that nearly one-third (32 percent) of people who shopped online this holiday season did so using either a mobile device provided by their employers or their own device that they also use for work purposes.

 

These results are horrifying and paint a very scary picture. The same devices that many employees use every day for work also process countless e-transactions across unsecured public networks.

Last Updated on Monday, 30 January 2012 17:39
 

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