Without further ado, here’s what has been heavily viewed, read and retweeted this week:
Tweet of the week:
When times are tough, a good leader does everything he or she can to lead the company through the rocky waters. When those rough waters turn into a hurricane, that becomes a monumental task - like the one Rob Enslin, the president of SAP North America (@SAPNorthAmerica) faced.
When Enslin arrived at SAP in 2009, the economy was faltering and employee confidence was shaken as the company worked tirelessly to build and maintain customer relationships. Enslin had a vision - one that that eventually led to success - but first he needed to educate his employees, build their confidence and give them the tools they needed.
Enslin on promoting a message, staying on it and getting everyone on board.
Blast from the past tweet of the week:
In tough times, companies try anything to get by. Slashed budgets, benefit cutbacks and lay offs, you name it. But have you ever considered doing something extreme?
Robert B. Yallen, the president and COO of Inter/Media Group of Cos., has. When his company was hurting, he cut his own salary and injected money from his own pockets into the company. Money that was used to provide daily capital and to give out the annual bonuses that employees had grown used to.
Yallen on calming fears and instilling confidence by putting the right people in place and giving them autonomy.
Web-based tweet of the week:
You hear it all the time: technology is growing and changing at a rapid rate. But, your IT department (if you have one) is likely spread thin. Outsourcing your IT is an option, but if you're going spend money in this economy, you need to be sure that you're getting exactly what you need.
Should you outsource some or all of your IT services, or should your outsource your entire IT infrastructure? It's not a decision that should be taken lightly.
Pete Stevenson, the CEO of Latisys (@Latisys), on IT infrastructure outsourcing (ITO) and where ITO is headed given the challenging economic and business climate.
Tweep of the week:
@ImpactWA - Impact Washington is a not-for-profit organization designed to help make Washington manufacturers more globally competitive.
Facebook post of the week:
You know I have to keep harping on it - social media is here to stay.
Savvy companies have accepted this. The question now is how to do it effectively. According to Michael Westafer, the president and CEO of Roger West Creative and Code, you need to craft a strategy that will yield maximum results for your business.
Westafer on utilizing your Web site, blog and social media to grow business.
YouTube video of the week:
An efficient and cohesive workplace is something we all want. It's also something we all struggle to achieve.
Implementing best practices strategies helps improve employee’s quality of life - and doing so has a nice affect on the bottom line. But, again, that's easier said than done.
Amy Broadbent, the vice president of JRG Advisors, the management company for ChamberChoice, on implementing best practices strategies.
Follow, fan and love Smart Business on twitter, facebook and YouTube.
Troy Sympson is an editor at Smart Business and a member of the Web team. He is in charge of all things social media. His blog posts will highlight various tweets, facebook posts and YouTube videos from the previous week. Follow him on twitter@troysympson or connect with him on LinkedIn.